Strategic communications for planet-positive businesses

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Introducing
Lucy Bridgewater

With 25 years in PR and Communications, I’ve worked with some of the most celebrated agencies and global brands in London and beyond.

I founded Spawn PR to bring that depth of experience, creativity, insight, and strategic thinking to ambitious purpose-driven businesses ready to connect positively with their audiences.

Now more than ever we need business to be a force for good. Where profit is balanced with people and planet. My purpose is to bring big agency professionalism to sustainably minded businesses that lack the deep pockets of the most harmful companies.

My Approach

Collaboration

I listen to where you are and where you want to go, then shape a communications strategy that makes sense for you. I combine strategic thinking (so your communications support real business goals) with creative execution (so your message resonates and stands out).

Everything I do is about effective communication with audiences and stakeholders. From consumers and partners. to communities and decision-makers. By understanding your objectives and your audience, I ensure your story is heard, remembered, and impactful..

Who I work with

Start-ups and growing ethical businesses. If you’re ambitious enough to believe your ideas deserve attention, that’s where I come in. I bring big agency thinking to purpose-driven businesses.

Case Studies
Let's talk
Case Studies
Shroom Kitchen
Food and Drink PR, Hospitality
Food and Drink PR, Hospitality
Shroom Kitchen
Food and Drink PR, Hospitality
Food and Drink PR, Hospitality

Shroom Kitchen launched in 2024 as a plant-based pop-up requiring a full communications suit to inform brand identity, create local hype, and build an engaged audience.

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Food and Drink PR, Hospitality
Food and Drink PR, Hospitality
Second Wave
Sustainability, NGO
Sustainability, NGO
Second Wave
Sustainability, NGO
Sustainability, NGO

Second Wave is an ambitious UK initiative centred around a pioneering vessel built from recycled materials, scheduled to sail around the UK in 2027.

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Sustainability, NGO
Sustainability, NGO
Conscious Cocktails Co.
Food and Drink PR, Sustainability
Food and Drink PR, Sustainability
Conscious Cocktails Co.
Food and Drink PR, Sustainability
Food and Drink PR, Sustainability

Conscious Cocktails Co. launched its ready-to-drink range into a highly competitive market where visibility, credibility, and differentiation are essential.

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Food and Drink PR, Sustainability
Food and Drink PR, Sustainability

 

A woman sitting in a wicker chair, looking at her phone with a laptop covered in stickers on her lap, and a large green plant beside her.

How I can help you

  • Targeted media strategies, strong journalist relationships, and coverage that positions you as a credible voice in your sector.

  • Craft clear, compelling stories that align with your business objectives and resonate with your audiences from consumers to partners and community stakeholders.

  • Build trust and influence with all relevant audiences, including B2B partners, community groups, NGOs, and local authorities.

  • Integrated campaigns that connect business strategy with creative execution, designed for measurable impact, raising awareness, driving engagement, and supporting growth.

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  • "Lucy brings creativity and strategic thinking in equal measure. Her work consistently positions brands in the right way, with real credibility and results."

    —Jessica Simpson, Head of PR, Lenovo (formerly LG)

  • "Lucy has a knack for getting our brand noticed in the right places. Her media placements and communications advice have been invaluable to our growth."

    —Sally Hawkins, Conscious Cocktail Company

  • "Lucy helped us shape our brand narrative and strengthen our reputation with SMEs. Her strategic communications guidance made a tangible difference to how we’re perceived in the market."

    —Jo, CEO, Creative Clique

  • "Lucy has a brilliant ability to translate complex ideas into compelling stories. Her strategic approach to communications has really helped us connect with the audiences that matter most."

    — Sandeep Sesodia, Parity Trust

  •  "Working with Lucy was a game-changer. She combines deep PR expertise with a clear understanding of business objectives — every campaign she delivered had measurable impact."

    — Lauren Thanomkiet, Director Brand PR EMEA, IHG

Get in touch.

Got a project in mind?

Let’s connect and see how Spawn PR can connect your ideas with your people.

Email: hello@spawn.co.uk
Or use the contact form.